- DMA has 22 awards in 6 categories for agencies, brands and individuals which require submission of 2018 work with detailed evaluation criteria being considered.
- Entries are rigorously evaluated according to well defined scoring criteria by a group of jurors and must have been ideated or executed by a Kenyan corporate/ individual or Kenyan agency.
- Entries have to be engaging and encourage dialogue with audience, raising the profile and awareness of the product/ service/organization.
- Entries need to be creative, original, distinctive and innovative entry. It should be an original creative concept having aesthetic appeal.
- The jurors consist of leading digital marketing and technology practitioners who understand the Kenyan market from a contextually relevant perspective.