DMA Mechanics

  • DMA has 22 awards in 6 categories for agencies, brands and individuals which require submission of 2018 work with detailed evaluation criteria being considered.
  • Entries are rigorously evaluated according to well defined scoring criteria by a group of jurors and must have been ideated or executed by a Kenyan corporate/ individual or Kenyan agency.
  • Entries have to be engaging and encourage dialogue with audience, raising the profile and awareness of the product/ service/organization.
  • Entries need to be creative, original, distinctive and innovative entry. It should be an original creative concept having aesthetic appeal.
  • The jurors consist of leading digital marketing and technology practitioners who understand the Kenyan market from a contextually relevant perspective.

Awards Categories

Brand/Agency Awards
  • Digital Brand of the Year
  • Best Influencer Marketing Campaign of the Year
  • Best Customer Care on Social media
  • Best Crisis and/or Reputation Management
  • Best Audience Engagement
Content Awards
  • Best in Storytelling
  • Best Use of Podcast
  • Best Blog
  • Best Social Good Campaign
  • Best Content Marketing
Technology Awards
  • Best App by Corporate
  • Best App by Individual
  • Best website by Corporate
  • Best Brand Microsite/Campaign Landing Page
New Technology Awards
  • Best Use of Live Streaming/Hangouts
  • Best use of AI/Machine Learning
  • Best use of Chatbots
Publishers Awards
  • Most Innovative in Publishing Digital
Platform Awards
  • Creative use of Twitter
  • Creative use of an online experience